Terms of service

Brand Privacy Commitment

1. Information Collection and Usage Scenarios

• Shopping Scenarios: Name, contact details, shipping address during registration; payment information (credit card number, billing address), custom requests (e.g., name embroidery, tailored sizes) during ordering;
• Interactive Scenarios: Communication records with customer service, styling preferences from surveys, and order details for after-sales applications.

• Device and Behavioral Data: Device model, IP address, browsing history, and add-to-cart behavior while browsing products; location-based optimization for regional services (e.g., cross-border delivery solutions, regional exclusive discounts);
• Custom Services: Body data collected via 3D measurement tools (used solely for personalized tailoring, not shared externally, retained for 1 year after order completion).

• Service Optimization: Analyze user preferences to develop new styles (e.g., adjust color ratios of vintage tea dresses based on browsing data);
• Targeted Communication: Send order notifications, custom progress updates, and style guides with your consent (opt-out anytime);
• Security Protection: Verify account identities, monitor unusual orders (e.g., frequent returns to the same address), and prevent fraud.

2. Cookies and Technical Tools

• Remember your size preferences and language settings for an enhanced repeat visit experience;
• Analyze dress browsing/add-to-cart behavior to optimize product display (e.g., prioritize office blazer dresses you frequently view).

• You can disable cookies via browser settings, though this may affect features like "cart memory" and personalized recommendations.

3. Information Sharing and Cross-Border Transfer

• Third-party Service Providers: Share necessary information only for order fulfillment (e.g., payment processing, international logistics), prohibited from using for third-party marketing;
• Affiliated Companies: Share data within the brand group for unified services (e.g., cross-regional after-sales support);
• Legal Requirements: Disclose information in response to lawful judicial requests or to protect user rights (e.g., preventing counterfeit product circulation).

• For EEA users: Compliant with GDPR, using Standard Contractual Clauses (SCCs) for cross-border transfers to ensure data security.

4. Your Rights

• Access: View dress purchase records, custom profiles, and data usage details;
• Correction: Update shipping addresses, size data, etc.;
• Deletion: Delete non-essential personal information after account closure (order records retained as required by law);
• Restriction of Processing: Object to using styling data for advertising;
• Data Portability: Obtain structured purchase history (e.g., CSV format) for self-management.

5. Children's Privacy Protection

6. Data Security and Retention

• Technical: SSL encryption for payment information, desensitization of 3D measurement data;
• Administrative: Employee data access hierarchy, regular privacy training.

• Order records: Retained until the end of the after-sales cycle (e.g., 1-year warranty for dresses);
• Custom data: Retained for 3 years with your consent for future pattern optimization (deletable on request).

7. Policy Updates and Contact

• Email: [email protected]
• Phone: +1 281 777 5741 (Mon–Fri 9:00–18:00 PST)